Listening: A Safe Bet

Like the great Kenny Rogers once said, “You got to know when to hold ‘em; know when to fold ‘em.”

Vanessa Grinnell, Client Relations Specialist

We think he would have been good in sales, because sometimes, to nail the sale, you have to say enough to interest the buyer without giving too much information or turning your pitch into an absolute bore.

Introduce Yourself
Make a (brief) strong opening pitch after explaining who you are, who you work for and what you can offer.

Stop Talking
After you have mentioned a couple of products you offer, pause and listen to what the customer needs. (You might have to ask. That’s okay.) Try to find out what issues or problems they have experienced.

Tailor Your Pitch
Once you understand your customer’s needs better, you will be able to speak to their pain points.

Speak Purposefully
The ensuing conversation should serve a purpose; if the customer is not talking, ask questions about them and their business that will show your interest and deepen rapport.

Get the Sale

Kenny Rogers, Awesome

Now, it’s time to close the deal. “Know when to walk away, and know when to run.”

This blog has been brought to you by (my appreciation of) “The Gambler.”

-Vanessa